The JPMorgan U.S. Tech Leaders ETF primarily allocates capital to equity securities issued by companies in the technology sector, as well as those whose operations are heavily enabled by technology. The fund's adviser specifically targets businesses it considers to be industry leaders. A central tenet of the investment strategy is to identify companies whose long-term growth potential—both in terms of its scale and its anticipated duration—is believed to be overlooked or undervalued by the broader market.