Founded in 2000 and headquartered in Oslo, Norway, XXL ASA operates as a leading sports retailer, offering a vast assortment of equipment, apparel, and related products for athletic and outdoor pursuits. Its comprehensive selection caters to numerous sports, including running, football, golf, water sports, racket sports, and ice hockey, alongside fitness gear such as treadmills, rowing machines, and nutritional supplements. The company's clothing range is extensive, providing options for men, women, and children across categories like baselayers, outerwear, casual wear, sportswear, swimwear, and various lifestyle and winter footwear. For outdoor adventurers and hunters, XXL supplies everything from fishing and camping essentials – such as tents, lavvos, sleeping bags, backpacks, and cooking equipment – to climbing gear, firearms, ammunition, optics, and knives. Winter sports enthusiasts can find skis, snowboards, boots, poles, and suitable apparel, while cyclists are offered a diverse choice of high-end and everyday bikes (hybrid, mountain, city, and electric models for all ages), complete with helmets, shoes, and spare parts. Beyond traditional gear, XXL also integrates technology into sports and outdoor activities, featuring products like smartwatches, action cameras, drones, GPS devices, audio accessories (earplugs, headphones, portable speakers), sunglasses, pulse meters, power banks, and cycle computers. As of December 31, 2021, the retailer maintained a substantial presence with 92 physical stores across Europe, specifically 37 in Norway, 30 in Sweden, 17 in Finland, and 8 in Austria, complemented by a robust e-commerce network including xxl.no, xxl.se, xxl.fi, xxl.dk, and xxlsports.at.