Viad Corp is a company specializing in delivering immersive leisure travel experiences and comprehensive services for live events and marketing. Its extensive international reach covers North America (United States, Canada), various parts of Europe (United Kingdom, Continental Europe, Iceland), and the United Arab Emirates. The company's operations are divided into two main segments: Pursuit and GES. The Pursuit division focuses on integrated hospitality and attractions within popular destinations, featuring a diverse collection of lodges, sightseeing excursions, and unique attractions. Meanwhile, GES serves as an all-inclusive provider for live events, offering extensive support for exhibitions, conferences, brand activations, and venue management. Beyond these core areas, Viad also provides a range of travel-related amenities, including recreational sites, food and beverage options, retail experiences, and ground transportation. The company serves event organizers and corporate brand marketers both directly and through a wide distribution network that includes tour operators, wholesalers, destination management companies, and retail travel agencies. Established in 1926, Viad Corp is based in Scottsdale, Arizona.