Valora Holding AG, established in 1905 and headquartered in Muttenz, Switzerland, functions as a prominent retailer within the convenience and food service sectors across Europe. Formerly known as Merkur Holding AG until its name change in July 1996, the company's activities are organized into two primary divisions. Its Retail segment manages compact sales outlets situated in Switzerland, Germany, Luxembourg, and Austria. This division also oversees the marketing and distribution networks for products such as newspapers, tobacco, and general consumer goods, utilizing recognized brands including k kiosk, avec, Press & Books, ServiceStore DB, cigo, and U-store. The Food Service segment is dedicated to the creation and sale of a range of bakery items, including specialty lye bread products like pretzels, baguettes, croissants, hot dogs, and various sandwich snacks. This segment operates under brand names such as BackWerk, Ditsch, Brezelkönig, and SuperGuud. Furthermore, it manages Caffè Spettacolo, its chain of coffee bars.