Steel Connect, Inc., through its subsidiaries, operates as a global provider of direct marketing and comprehensive supply chain solutions, serving clients across the United States, Mainland China, and various international markets. Its direct marketing division delivers sophisticated, data-powered strategies and a broad spectrum of services. These encompass initial strategic planning, data analysis, response assessment, creative development, diverse printing services (including lithographic, digital, and envelope manufacturing), component production, promotional card creation, and advanced data management (processing, hygiene, and content/asset management). The company also handles personalization, mailing logistics (lettershop, bindery, and postal optimization), integrated omnichannel marketing campaigns, and essential business continuity and disaster recovery support. Within its supply chain segment, Steel Connect specializes in product configuration, packaging, kitting, and the assembly of components into final goods. It also provides numerous value-added processes such as thorough product testing, radio frequency identification (RFID) tagging, product or service activation, language settings customization, personalization and engraving, and multi-channel packaging design. The firm's fulfillment capabilities include efficient order management, precise pick-pack-ship operations, ensuring retail compliance, and strategic demand planning. Furthermore, it manages reverse logistics, streamlining product returns for both retailers and manufacturers, and maintains a robust cloud-based e-commerce platform. Steel Connect's supply chain expertise benefits a diverse clientele in sectors such as consumer electronics, communications, computing, medical devices, software, and retail. Established in 1986 and headquartered in Smyrna, Tennessee, the company was formerly known as ModusLink Global Solutions, Inc. It rebranded as Steel Connect, Inc. in February 2018.