Shift Technologies, Inc. runs an online platform dedicated to facilitating the purchase and sale of pre-owned automobiles. The company's operations are structured into two distinct divisions: Retail and Wholesale. Through its Retail arm, Shift directly sells used vehicles via its cutting-edge platform. This digital solution allows customers to complete the entire car-buying process conveniently from their mobile devices, including browsing available inventory, arranging flexible test drives (either at their residence or a preferred location), and finalizing their purchase remotely. Beyond the core sale, Shift also provides various financing solutions and additional services. To further enhance vehicle ownership, the company offers a range of supplementary products such as extended service contracts, Guaranteed Asset Protection (GAP) waivers, specific wheel and tire coverage, pre-paid maintenance schemes, and cosmetic protection plans. In contrast, the Wholesale segment focuses on the disposal of used vehicles, typically through bulk auctions or direct sales to other wholesale purchasers. Shift Technologies was founded in 2013 and maintains its headquarters in San Francisco, California.