Lendway, Inc. delivers comprehensive in-store advertising and promotional services to a diverse clientele across the United States, including consumer-packaged goods manufacturers, retailers, shopper marketing agencies, and brokerage firms. Its offerings include a variety of in-store signage solutions, such as point-of-purchase (POP) materials, brand-building displays, tear-off pads, and other display marketing tools. The company also specializes in crafting fully customized display units, ranging from temporary setups to semi-permanent and permanent fixtures. Additionally, Lendway provides merchandising support and on-pack solutions like its proprietary BoxTalk platform, alongside traditional coupons, recipes, and cross-promotional strategies. In a distinct venture, the company also manages a non-bank lending marketplace. Established in 1990 and based in Minneapolis, Minnesota, the organization rebranded as Lendway, Inc. in August 2023, having formerly operated under the name Insignia Systems, Inc.