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Línea Directa Aseguradora, S.A., based in Tres Cantos, Spain, is an insurance and reinsurance enterprise conducting business throughout Spain and Portugal. Founded in 1994, the company delivers a comprehensive portfolio of non-life insurance offerings, encompassing policies for motor vehicles, homes, and health. These products are marketed through its distinct brands, which include Línea Directa, Penelope Seguros, Aprecio, and Vivaz Seguros. Beyond its core insurance operations, the firm extends its services to include vehicle inspections and repairs, emergency roadside assistance, and specialized support for motorcycles. Furthermore, Línea Directa Aseguradora provides insurance brokerage, claims management, coordination of claims-related repairs, and various other household-centric services. Its products are primarily distributed through direct sales channels, namely telephone and internet. The company was originally incorporated as Bankinter Aseguradora Directa, S.A. Compañía de Seguros y Reaseguros, before changing its name to Línea Directa Aseguradora, S.A., Compañía de Seguros y Reaseguros in January 1995.

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