IncentiaPay Limited operates an entertainment membership application and a dedicated loyalty program for businesses. Through its platforms, customers gain access to a wide array of discounts, such as "buy one, get one free" deals and savings of up to 50%. These incentives are offered by approximately 6,500 collaborating businesses across the dining, travel, activities, and retail sectors, accessible at 12,500 physical locations throughout Australia and New Zealand. The company further assists organizations and brands by crafting specialized loyalty programs, primarily for dining, takeaway, and travel, with the goal of enhancing customer retention, re-engaging inactive clients, and attracting new patrons. Additionally, IncentiaPay develops marketing initiatives specifically tailored for contemporary and casual dining establishments, retail outlets, and businesses in the travel and leisure industries. Established in 1994, IncentiaPay Limited is headquartered in Sydney, Australia.