Infomedia Ltd, an Australian technology firm established in 1987 and based in Sydney, delivers a diverse array of software and e-commerce solutions to the global automotive sector. The company's offerings are designed to streamline operations across several key areas, including parts and service. Their Microcat line of products supports parts management with electronic catalogs such as Microcat EPC and EPC Origins, alongside specialized ordering systems like Microcat PartsBridge for collision parts and Microcat Market for mechanical components. This suite also features Microcat CRM for wholesale parts management and Microcat Messenger for instant communication. For vehicle servicing, Infomedia provides the Superservice Platform, which includes Superservice Menus for efficient quoting, Superservice Triage for electronic health checks, Superservice Connect for online booking and quoting, and Superservice Register, a central VIN-specific database. Additionally, the company caters to the oil industry with Netlube Data, a lubricant recommendation service, and Netlube CRM, a tool for sales transformation. Infomedia further assists businesses with SimplePart, an online store designed to broaden customer reach, and offers a range of professional services, including data management, performance analytics, forecasting, customer experience improvement, and dealer optimization.