Harley-Davidson, Inc. (HOG)

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Stock profile
Harley-Davidson, Inc. logo

Harley-Davidson, Inc. (HOG)

Country: United States of AmericaSector: Consumer CyclicalIndustry: Auto - ManufacturersExchange: NYSE
P/E TTM
15.6
History
P/E NTM
37.1
Market cap
2.68B
Currency USD
KvantraRankAbout50
IValue79
IIQuality22
IIIMomentum44
Current price
25.45 USD-0.27%
Benchmarks

No price history available.

Key financial summary

Financials in USD
202020212022202320242025TTM2026E
Total revenue$m4,0545,3365,7555,8365,1874,4734,1133,855
Operating profit$m387209
Net profit$m165074170745533920276
EPS reported$2.781.63
Operating cashflow per share$4.74-0.00
Capex per share$1.281.23
FCF per share$3.46-1.24
Free cash flow$m415-133
Net debt$m-125347
Book value equity$m3,1413,099
Book value per share$25.9028.61
Number of sharesm121.26108.33
DPS (TTM paid)$0.720.74

Financial summary

Financials in USD
202020212022202320242025TTM2026E
Value
P/E TTMx7.3715.61
P/B LTMx0.780.79
P/S LTMx0.550.60
P/FCF LTMx5.92-18.49
EV/EBITDA LTMx3.646.92
EV/Sales LTMx0.540.81
Earnings Yield LTM%+13.57%+6.41%
FCF Yield%+16.88%-5.41%
Quality
ROE%+10.79%+6.27%
ROIC%+4.13%+2.39%
Operating margin%+8.64%+5.08%
Gross margin%+30.24%+23.89%
FCF/Sales%+9.28%-3.24%
Growth and momentum
EPS Growth YoY%-19.19%-52.62%
Sales Growth YoY%-13.76%-20.71%
Net Income Growth YoY%-25.61%-55.68%
FCF Growth%-52.12%-
Operating Profit Growth%-7.20%-49.87%
Dividend and capital structure
Dividend Yield%+3.51%+2.65%
Dividend Growth%+4.35%+7.61%
Payout Ratio%+25.63%+44.67%
FCF/Debtx0.14-0.06
Net Debt/EBITDAx-0.061.18
EBIT/Net interestx11.5619.32
Net debt/market cap%+1.21%+76.68%
Net debt/Equityx-0.040.11
Gross debt/equityx0.970.74

Price target estimates

Low estimate
High estimate
Price consensus
Last year average price target
Current price25.45 USD
Return Potential

Based on consensus from external analysts. Not Kvantra's opinion.

Ratings

Strong Buy
Buy
Hold
Sell
Strong Sell
Number of covering analysts

Based on consensus from external analysts. Not Kvantra's opinion.

ESG

Metric202420252026
ESG-score
Environmental score
Social score
Governance score
Risk rating

Company overview

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

SectorConsumer Cyclical
IndustryAuto - Manufacturers
CountryUnited States of America
Trades inUSD

Similar companies

For informational purposes only. Kvantra provides data and quantitative analysis, not investment advice. KvantraRank is a mechanical model output. Analyst price targets and ratings are sourced from third parties and are not Kvantra recommendations. Past performance does not guarantee future results; all investments carry risk.

Harley-Davidson, Inc. (HOG)

HOG · NYSE · Consumer Cyclical
25.45 USD-0.27%
Sign up to track this stock

No price history available.

KvantraRank50
Market cap2.68B
P/E NTM37.1
P/E TTM15.6
KvantraRank?50 / 100
Value
79
Quality
22
Momentum
44
Financialsin USD
20242025TTM2026E
Analyst target
Consensus
Current25.45 USD
Upside
Price consensus
Last year average price target
Current price25.45 USD
Return Potential

Consensus from external analysts. Not Kvantra's opinion.

Ratings
Strong Buy
Buy
Hold
Sell
Strong Sell

Based on consensus from external analysts. Not Kvantra's opinion.

ESG
202420252026
ESG-score
Environmental score
Social score
Governance score
Risk rating
About

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

SectorConsumer Cyclical
IndustryAuto - Manufacturers
CountryUnited States of America
Trades inUSD

For informational purposes only. Kvantra provides data and quantitative analysis, not investment advice. KvantraRank is a mechanical model output. Analyst price targets and ratings are sourced from third parties and are not Kvantra recommendations. Past performance does not guarantee future results; all investments carry risk.

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