Cricut, Inc. (CRCT)
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No price history available.
Key financial summary
Financials in USD| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM | 2026E | ||
|---|---|---|---|---|---|---|---|---|---|
| Total revenue | $m | 959 | 1,306 | 886 | 765 | 713 | 709 | 690 | 697 |
| Operating profit | $m | 96 | 107 | ||||||
| Net profit | $m | 155 | 140 | 61 | 54 | 63 | 77 | 88 | 76 |
| EPS reported | $ | 0.35 | 0.42 | ||||||
| Operating cashflow per share | $ | 0.93 | 0.86 | ||||||
| Capex per share | $ | 0.11 | 0.15 | ||||||
| FCF per share | $ | 0.82 | 0.70 | ||||||
| Free cash flow | $m | 176 | 148 | ||||||
| Net debt | $m | -264 | -286 | ||||||
| Book value equity | $m | 344 | 368 | ||||||
| Book value per share | $ | 1.58 | 1.74 | ||||||
| Number of shares | m | 217.31 | 211.06 | ||||||
| DPS (TTM paid) | $ | 0.95 | 0.20 |
Financial summary
Financials in USD| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM | 2026E | ||
|---|---|---|---|---|---|---|---|---|---|
| Value | |||||||||
| P/E TTM | x | 14.14 | 15.23 | ||||||
| P/B LTM | x | 3.10 | 2.89 | ||||||
| P/S LTM | x | 1.50 | 1.54 | ||||||
| P/FCF LTM | x | 6.06 | 7.21 | ||||||
| EV/EBITDA LTM | x | 6.17 | 5.92 | ||||||
| EV/Sales LTM | x | 1.16 | 1.31 | ||||||
| Earnings Yield LTM | % | +7.07% | +6.57% | ||||||
| FCF Yield | % | +16.51% | +13.86% | ||||||
| Quality | |||||||||
| ROE | % | +22.33% | +24.57% | ||||||
| ROIC | % | +18.79% | +20.68% | ||||||
| Operating margin | % | +13.55% | +15.50% | ||||||
| Gross margin | % | +55.08% | +57.94% | ||||||
| FCF/Sales | % | +24.81% | +21.41% | ||||||
| Growth and momentum | |||||||||
| EPS Growth YoY | % | +20.69% | +44.83% | ||||||
| Sales Growth YoY | % | -0.53% | -3.19% | ||||||
| Net Income Growth YoY | % | +22.08% | +39.54% | ||||||
| FCF Growth | % | -28.72% | -40.13% | ||||||
| Operating Profit Growth | % | +26.18% | +40.44% | ||||||
| Dividend and capital structure | |||||||||
| Dividend Yield | % | +18.97% | +3.61% | ||||||
| Dividend Growth | % | -83.33% | -66.67% | ||||||
| Payout Ratio | % | +265.72% | +227.50% | ||||||
| FCF/Debt | x | 15.13 | 14.22 | ||||||
| Net Debt/EBITDA | x | -1.84 | -1.85 | ||||||
| EBIT/Net interest | x | 169.37 | 188.52 | ||||||
| Net debt/market cap | % | +1.09% | 0.00% | ||||||
| Net debt/Equity | x | -0.77 | -0.78 | ||||||
| Gross debt/equity | x | 0.03 | 0.03 | ||||||
Price target estimates
Based on consensus from external analysts. Not Kvantra's opinion.
Ratings
Based on consensus from external analysts. Not Kvantra's opinion.
ESG
| Metric | 2024 | 2025 | 2026 |
|---|---|---|---|
| ESG-score | |||
| Environmental score | |||
| Social score | |||
| Governance score | |||
| Risk rating |
Company overview
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Similar companies
For informational purposes only. Kvantra provides data and quantitative analysis, not investment advice. KvantraRank is a mechanical model output. Analyst price targets and ratings are sourced from third parties and are not Kvantra recommendations. Past performance does not guarantee future results; all investments carry risk.
No price history available.
Consensus from external analysts. Not Kvantra's opinion.
Based on consensus from external analysts. Not Kvantra's opinion.
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
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