Baozun Inc. (BZUN)
Full history for every metric is available with a Kvantra account
No price history available.
Key financial summary
Financials in CNY| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM | 2026E | ||
|---|---|---|---|---|---|---|---|---|---|
| Total revenue | CNY bn | 9 | 9 | 8 | 9 | 9 | 10 | 10 | 11 |
| Operating profit | CNY bn | 0 | 0 | ||||||
| Net profit | CNY bn | 0 | -0 | -1 | -0 | -0 | -0 | -0 | 0 |
| EPS reported | CNY | -4.05 | -2.37 | ||||||
| Operating cashflow per share | CNY | 7.27 | 0.00 | ||||||
| Capex per share | CNY | 2.66 | 0.00 | ||||||
| FCF per share | CNY | 4.61 | 0.00 | ||||||
| Free cash flow | CNY bn | 0 | 0 | ||||||
| Net debt | CNY bn | -1 | -1 | ||||||
| Book value equity | CNY bn | 4 | 4 | ||||||
| Book value per share | CNY | 63.03 | 61.76 | ||||||
| Number of shares | m | 57.83 | 58.93 | ||||||
| DPS (TTM paid) | CNY | 0.00 | 0.00 |
Financial summary
Financials in CNY| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM | 2026E | ||
|---|---|---|---|---|---|---|---|---|---|
| Value | |||||||||
| P/E TTM | x | - | - | ||||||
| P/B LTM | x | 0.30 | 0.30 | ||||||
| P/S LTM | x | 0.11 | 0.10 | ||||||
| P/FCF LTM | x | 4.03 | 4.03 | ||||||
| EV/EBITDA LTM | x | 35.09 | -91.63 | ||||||
| EV/Sales LTM | x | 0.23 | 0.19 | ||||||
| Earnings Yield LTM | % | -22.51% | -12.14% | ||||||
| FCF Yield | % | +24.79% | +24.79% | ||||||
| Quality | |||||||||
| ROE | % | -6.64% | -3.70% | ||||||
| ROIC | % | +0.96% | +2.28% | ||||||
| Operating margin | % | +0.75% | +1.69% | ||||||
| Gross margin | % | +50.87% | +64.38% | ||||||
| FCF/Sales | % | +2.68% | 0.00% | ||||||
| Growth and momentum | |||||||||
| EPS Growth YoY | % | - | - | ||||||
| Sales Growth YoY | % | +5.55% | +10.85% | ||||||
| Net Income Growth YoY | % | - | - | ||||||
| FCF Growth | % | - | - | ||||||
| Operating Profit Growth | % | - | - | ||||||
| Dividend and capital structure | |||||||||
| Dividend Yield | % | 0.00% | 0.00% | ||||||
| Dividend Growth | % | -100.00% | -100.00% | ||||||
| Payout Ratio | % | 0.00% | 0.00% | ||||||
| FCF/Debt | x | 0.12 | 0.13 | ||||||
| Net Debt/EBITDA | x | 18.68 | 4.08 | ||||||
| EBIT/Net interest | x | 1.68 | 4.64 | ||||||
| Net debt/market cap | % | +1.66% | +1.52% | ||||||
| Net debt/Equity | x | -0.28 | -0.21 | ||||||
| Gross debt/equity | x | 0.62 | 0.58 | ||||||
Price target estimates
Based on consensus from external analysts. Not Kvantra's opinion.
Ratings
Based on consensus from external analysts. Not Kvantra's opinion.
ESG
| Metric | 2024 | 2025 | 2026 |
|---|---|---|---|
| ESG-score | |||
| Environmental score | |||
| Social score | |||
| Governance score | |||
| Risk rating |
Company overview
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Similar companies
For informational purposes only. Kvantra provides data and quantitative analysis, not investment advice. KvantraRank is a mechanical model output. Analyst price targets and ratings are sourced from third parties and are not Kvantra recommendations. Past performance does not guarantee future results; all investments carry risk.
No price history available.
Consensus from external analysts. Not Kvantra's opinion.
Based on consensus from external analysts. Not Kvantra's opinion.
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
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