Waterloo Brewing Ltd. is actively involved in the creation, marketing, and distribution of various alcoholic beverages. The company produces and sells its flagship premium beer under the Waterloo label, offered in bottled, canned, and draft formats, alongside value-oriented beers such as Laker and Red Cap. Their product portfolio also includes vodka-based coolers and ciders marketed under the Seagram brand, as well as coolers featuring the Margaritaville trademark. Furthermore, Waterloo Brewing manufactures beer under license for the LandShark, PC, and No Name brands. A key aspect of their operations involves contract manufacturing, where they produce and package beer and ready-to-drink alcoholic beverages for other companies. Their products are distributed to consumers across Canada through grocery stores, The Beer Store in Ontario, and various Provincial Liquor Boards. Founded in 1984, the company was initially known as Brick Brewing Co. Limited before changing its name to Waterloo Brewing Ltd. in June 2019, and its headquarters are located in Kitchener, Ontario.