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Based on consensus from external analysts. Not Kvantra's opinion.

Pop Mart International Group Limited, established in 2010 and headquartered in Beijing, China, specializes in the creation, development, and sale of collectible "pop toys" primarily within the Chinese market. Operating under its distinctive Pop Mart brand, the company's product line prominently features blind boxes and various collectible figures, alongside a range of accessories including pins, plush toys, and drinkware. The company caters to a diverse clientele, from individual enthusiasts and wholesale distributors to corporate customers making large-volume purchases. As of December 31, 2021, Pop Mart boasted an extensive sales and distribution network. This included 295 brick-and-mortar retail stores and 1,870 automated "roboshops" spread across first-tier, new first-tier, and other cities. Digital sales channels comprise flagship stores on Tmall and JD.com, its proprietary Pop Draw service, and other online platforms. Additionally, the company engages in wholesale operations both domestically and internationally. Beyond its core toy business, Pop Mart International Group Limited also offers internet technology and development services, manages entertainment playgrounds, undertakes investment activities, and organizes exhibition events.

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