Viva China Holdings Limited operates as a diversified investment holding company, primarily focusing on the provision of apparel and footwear consumer products within the People's Republic of China and Singapore. The company's business activities are structured into two principal divisions: "The Multi-Brands Apparels and Footwears" and "The Sports Experience." The Multi-Brands Apparels and Footwears segment encompasses the entire product lifecycle—from research and development, design, and marketing to the ultimate sale of sports and lifestyle merchandise. This segment manages a portfolio of brands, including Bossini, Bossini. X, Clarks, LNG, LI-NING, Double Happiness, NEIZHUANG, and Amedeo Testoni. Meanwhile, The Sports Experience segment undertakes the investment, management, and service provision for a range of athletic venues, such as sports parks, fitness centers, and ice-skating facilities. This division is also responsible for organizing sports competitions and events, alongside operating an e-sports club. Furthermore, Viva China Holdings Limited engages in the retail and wholesale distribution of garments. Its service offerings extend to supply chain management, advisory for project investment and property development, sports talent management, event production and management for competitions, and specialized sports marketing and consulting. Additional ventures include delivering scientific physical rehabilitation training and health management services, producing and distributing sports-related content, manufacturing footwear, managing intellectual property through trademark licensing, and engaging in property ownership and leasing operations. Originally incorporated in 2000 as Coolpoint Energy Limited, the company adopted its current name, Viva China Holdings Limited, in November 2010. Its corporate headquarters are situated in Tseung Kwan O, Hong Kong.