Netjoy Holdings Limited, an investment holding company based in Shanghai, China, primarily delivers online advertising solutions throughout the People's Republic of China. The company's operations are divided into three main segments: online marketing, Software as a Service (SaaS), and other business ventures. A significant part of its offerings includes short video marketing solutions and digital content services. Netjoy operates several key platforms, including Huabian, a pan-entertainment content platform; Tradeplus, a comprehensive programmatic advertising and data management solution designed for various platforms; and hepai.video, which facilitates the matching and trading of commercial videos. The company is also actively involved in the creation and production of short video content. Additionally, it offers integrated short video marketing services, spanning creative design, production, precise programmatic distribution, performance tracking, and reporting. Supplementary services encompass technical support, consultation, and general marketing. Its diverse client base primarily includes advertisers and advertising agencies utilizing its online marketing solutions, as well as third-party ad networks and advertisers seeking placements on the Huabian Platform. Netjoy caters to a wide array of industries, such as online gaming, financial services, e-commerce, internet services, traditional advertising, and the culture and media sectors. The company was founded in 2012.