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Based on consensus from external analysts. Not Kvantra's opinion.

Affle (India) Limited, along with its associated entities, specializes in providing mobile advertising solutions internationally and within India. This is achieved through its proficiency in information technology and the development of software tailored for mobile devices. The company's comprehensive suite of products includes the MAAS platform, an end-to-end system for mobile advertising; RevX, a programmatic platform allowing for self-service; Appnext, which focuses on app recommendations; and Jampp, another programmatic tool for app marketing. Other key offerings are Vizury Engage360, an omnichannel marketing platform; Mediasmart, designed for programmatic and location-based marketing; and mFaaS, a solution for identifying and preventing ad fraud. Affle also provides Shoffr, a platform linking online and offline consumer journeys; mKr8, for authoring advertisements; mDMP, a data management platform; mCDP, a customer data platform that aids in audience intelligence and engagement; and various reusable affle components for application development. The firm's client base spans a wide range of industries, including telecommunications and internet service providers, healthcare, retail and e-commerce, ERP and workplace solutions, real estate, travel, and transportation, as well as public sector and government organizations. Affle (India) Limited was founded in 1994 and is headquartered in Gurugram, India.

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