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Upsurge Seeds of Agriculture Ltd. is an Indian agricultural company primarily engaged in the processing, marketing, growing, and development of various seeds. The company focuses on providing high-quality seeds to farmers to enhance crop yields and agricultural productivity. Its product portfolio includes a range of field crops such as cumin, coriander, groundnut, wheat, and bajra, as well as various vegetable seeds, which are marketed under the 'Upsurge' or 'USA SEEDS' brand. The business model integrates research-based seed selection with a distribution network, tailoring seed varieties for diverse agro-climatic conditions across India. The company operates within the domestic Indian market, with a significant presence in Gujarat and neighboring Western Indian regions, and is expanding its reach into Northern and Central India. It also engages farmers under production agreements for seed multiplication. The company is headquartered in Rajkot, Gujarat.

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