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Shufersal Ltd. is a leading Israeli company primarily engaged in operating a chain of supermarkets under its eponymous 'Shufersal' brand. Its diversified operations are structured across three main segments: Retail, Real Estate, and 'The Be'. Within its retail outlets, customers can find a comprehensive array of provisions, encompassing fresh produce such as vegetables, fruits, and dried fruits, alongside various dairy items. The stores also stock a wide selection of general groceries, food staples, baked goods, beverages, and both frozen and chilled products. Furthermore, they offer non-food essentials like toiletries, home care items, pharmaceuticals, cosmetics, and a dedicated selection of meat and fish. Complementing its physical stores, Shufersal extends its reach through its online shopping platform, Shufersal Online. Beyond everyday groceries, the company's offerings expand into general merchandise, including home and garden furnishings, electrical and kitchen appliances, textiles and home design elements, and even products for travel and leisure. Value-added services provided by Shufersal include proprietary credit cards and a customer loyalty program. Its engagement in the real estate sector, which forms one of its core segments, involves various property-related activities. Additionally, Shufersal manages extensive logistical operations. Established in 1956, Shufersal Ltd. maintains its corporate headquarters in Rishon LeZion, Israel.

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