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Newjaisa Technologies Ltd. is a technology-driven, direct-to-consumer company specializing in the refurbishment and sale of IT electronics. The company's operations encompass an end-to-end reverse supply chain for IT assets, involving the procurement of used laptops, desktops, and peripherals, their refurbishment to near-new condition, and subsequent sale to end-users. Newjaisa provides quality refurbished computing devices at discounted prices compared to new products. The company primarily operates in the Indian market, serving a pan-India customer base through e-commerce and its online platforms. Its target markets include students, home users, small and medium-sized enterprises (SMEs), and working professionals. Additionally, Newjaisa offers enterprise solutions such as the buyback of old assets, refurbishment and redeployment services, Annual Maintenance Contracts (AMC) and uptime management, and CSR redeployment, emphasizing full asset lifecycle management. With a focus on the circular economy, Newjaisa aims to extend the lifecycle of technology assets, reduce e-waste, and address the demand for sustainable and cost-effective computing solutions. The company maintains a refurbishment facility in Bengaluru, which saw expanded processing capacity in 2024-2025.

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