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Based in Jakarta Barat, Indonesia, and established in 1990, PT Multi Indocitra Tbk operates as a prominent producer and distributor of a wide spectrum of consumer goods within Indonesia. The company's core offerings include an extensive array of baby and healthcare products, encompassing everything from feeding accessories, bottles, and nipples to breast pumps, baby wipes, and both infant and adult diapers. Its personal care line features items like facial powders, cleansers, moisturizers, shower creams, hand washes, body lotions, and specialized solutions such as nipple creams and breastmilk storage bags. In the cosmetics sector, the firm supplies various makeup products, including lip care, eyeshadows, and foundations, alongside popular local beauty essentials like Viva face tonics and milk cleansers. Beyond health and beauty, PT Multi Indocitra Tbk diversifies into food and beverage, providing a selection of biscuits, crackers, snacks, candies, an assortment of drinks (including soya, tea, and sterile milk), and cooking spices. Additionally, its portfolio extends to well-known toy brands such as Hotwheels and Barbie, various health and medical products like pregnancy test kits and gummy vitamins, and a comprehensive range of household essentials, including air fresheners, cleaning supplies, LED lighting, and kitchenware. The company also distributes personal protective equipment, notably 3-ply masks and hand sanitizers. Its key distributed brands include Pigeon and Lock&Lock.

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