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Based on consensus from external analysts. Not Kvantra's opinion.

Growens S.p.A., together with its affiliates, operates as a leading cloud marketing technology provider, serving clients across Italy, other European countries, the Americas, and Asia. The company's activities are organized into distinct segments: E-mail Marketing, Mobile Marketing/Messaging, and Marketing Automation. The firm focuses on developing and selling sophisticated technologies for the mass distribution of emails and mobile messages through SMS, fulfilling both promotional and transactional requirements. Growens also delivers tools for creating emails and newsletters, comprehensive marketing technology solutions, and professional advisory services. Among its core products is MailUp, a platform equipped with advanced data visualization features. This includes engagement statistics, offering critical insights to optimize email campaign effectiveness and inform future adjustments, alongside a multi-list dashboard for a quick overview of campaign status. Further offerings include BEE, an intuitive drag-and-drop editor for crafting emails and landing pages; Acumbamail, a Spanish email marketing platform facilitating the design, dispatch, and management of multi-channel campaigns; and the Datatrics platform, which empowers marketing teams to build AI-driven, data-informed customer experiences. Founded in Milan, Italy, in 2002, the company was previously known as Mailup S.p.A. before officially changing its name to Growens S.p.A. in April 2021.

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