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Based on consensus from external analysts. Not Kvantra's opinion.

Frasers Group plc, which changed its name from Sports Direct International plc in December 2019, is a major global retailer focused on athletic and casual clothing, footwear, and equipment. The company conducts its business through an extensive network of department stores, standalone shops, and e-commerce platforms, reaching consumers both within the United Kingdom and across the world. Beyond its primary retail operations, Frasers Group also participates in the wholesale distribution and sale of sports and leisure goods, alongside engaging in various licensing agreements. Its business structure comprises five distinct segments: UK Sports Retail, Premium Lifestyle, European Retail, Rest of World Retail, and Wholesale & Licensing. The group offers a wide array of products, featuring its own brands like Slazenger, Everlast, and Lonsdale, as well as a multitude of well-known third-party labels such as Flannels, House of Fraser, Jack Wills, and Sports Direct. By April 25, 2021, Frasers Group maintained a substantial physical presence, including 806 sports retail outlets in the UK, 486 sports retail stores throughout Europe, 33 stores in Malaysia, 44 in the United States, and 179 dedicated Premium Lifestyle stores. Established in 1982, Frasers Group plc is based in Shirebrook, United Kingdom, and operates under the ownership of MASH Holdings Limited.

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