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PT Cipta Selera Murni Tbk, along with its affiliated companies, operates in the quick-service restaurant sector across Indonesia. Its menu features a diverse range of fast-food items, including classic and spicy chicken, chicken tenders, burgers, and wraps. Customers can also enjoy sides like honey butter biscuits, fries, coleslaw, and mashed potatoes, alongside desserts such as shortcakes, ice cream cones, and sundaes. Additionally, it provides various sauces, including spicy BBQ, and specialized chicken rice dishes like spicy OMOMO, spicy BBQ, and teriyaki. Beyond its culinary operations, the company is involved in the retail of a broad spectrum of products, including household goods and equipment (spanning furniture, kitchenware, and lighting fixtures), and consumer electronics (such as radios, televisions, CD/DVD players, stereo systems, and video game consoles). Furthermore, the company deals in diverse porcelain and glass tableware, cutlery, wooden goods, woven products, cork items, wallpapers, and carpets, among others. By March 31, 2022, PT Cipta Selera Murni Tbk managed 29 restaurant locations, all operating under the "Texas Chicken" brand. Established in 1983, the company has its headquarters situated in Jakarta Pusat, Indonesia.

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