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Belluna Co., Ltd., along with its affiliated entities, operates primarily within the direct marketing sector. The company's diverse activities are structured into seven distinct divisions: General Mail Order, Specialty Mail Order, Retail Store Sales, Solution, Finance, Property, and Other. The General Mail Order segment facilitates the direct sale of everyday consumer goods, including apparel, sundry items, household furnishings, and associated services, utilizing both print catalogs and online platforms. Its Specialty Mail Order unit focuses on niche products, offering food, wine, beauty products, nutritional supplements, and medical care items via direct marketing channels. The Retail Store Sales division manages physical outlets offering casual wear and traditional Japanese apparel, among other merchandise. The Finance division extends consumer credit facilities. The Solutions segment supports corporate clients with services like direct mail fulfillment, which includes the insertion and dispatch of promotional materials alongside catalogs and merchandise. This division also handles order processing, direct marketing campaign management, and product logistics. Through its Property segment, Belluna engages in real estate leasing, renovation, and development, alongside managing hotel operations. An 'Other' category encompasses varied activities such as apparel rental, wholesale distribution, and golf course administration, among other endeavors. Established in 1947, Belluna Co., Ltd. maintains its corporate headquarters in Ageo, Japan.

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