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SHOBIDO Corporation, operating with its various subsidiaries, focuses on the development, production, and sale of beauty and personal care goods, serving both the Japanese domestic market and international customers. Its extensive product range encompasses cosmetics, hair care solutions, travel essentials, bath and wellness items, and health-related merchandise. The company further provides contact lenses along with their necessary care products, in addition to fashion accessories like handbags, pouches, and other adornments. Moreover, their catalog extends to include household goods, stationery, leisure items, and gifts. SHOBIDO distributes its offerings through diverse retail channels such as drugstores, discount retailers, uniform shops, variety stores, general merchandise outlets, and its dedicated online platforms. Founded in 1948 and headquartered in Tokyo, Japan, the company adopted its current name, SHOBIDO Corporation, in January 2020, having previously been known as SHO-BI Corporation.

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