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Based on consensus from external analysts. Not Kvantra's opinion.

Southern Publishing and Media Co., Ltd. functions as a significant publishing enterprise across China. Its operations are organized into six distinct departments: Publishing, Distribution, Material Trading, Printing, Newspaper, and an "Others" category. The company's primary focus involves the creation and distribution of various forms of media, such as books, newspapers, and electronic audio-visual content. Beyond this, it is actively engaged in producing printed educational materials, including textbooks and teaching aids for primary and secondary schools, as well as a broad spectrum of general interest books. Its media endeavors also encompass digital and mobile publishing, retail sales, diverse distribution channels, and the trade of printing supplies, extending into cross-media projects and other associated publishing and media services. A substantial part of its business involves the procurement and sale of paper and raw materials vital for the publishing industry. This includes a wide array of products such as cultural and packaging papers, printing machinery, various consumables (e.g., inks, printing packaging materials, CD PC materials), and specialized chemicals like UV varnish, hot melt glue, and paper-making fungicides. Founded in Guangzhou, China, in 2008, the company was formerly recognized by the name Guangdong Southern Publishing and Media Ltd.

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