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Ito En, Ltd., a prominent Japanese company headquartered in Tokyo, specializes in the global production and distribution of green tea beverages. Established in 1964, the firm's extensive product portfolio extends beyond its flagship green tea offerings to encompass various Japanese, black, and Chinese teas, a range of coffee drinks, and an assortment of fruit, vegetable, and other ready-to-drink refreshments. The company also supplies loose tea leaves and dairy products like yogurt and milk. Beyond its core beverage business, Ito En manages dining establishments and fosters a franchise system for its retail operations. Its wide array of products is made available through numerous distribution channels, including convenience stores, supermarkets, general and mass market retailers, vending machines, and shops located at transportation hubs. The company primarily markets its goods under well-known brands such as Oi Ocha, TULLY's COFFEE, and MATCHA GREEN TEA. Additionally, Ito En operates 112 dedicated tea boutiques across Japan, strategically situated in department stores, shopping malls, and airports. The company was originally founded as Frontier Tea Corporation, later adopting the name Ito En, Ltd. in May 1969.

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