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Sitoy Group Holdings Limited operates as a diversified investment holding company, managing the entire product lifecycle from conceptualization and development to manufacturing and multi-channel distribution, covering both wholesale and retail. Its core business revolves around a variety of fashion accessories and travel essentials, including handbags, small leather goods, travel items, and footwear, marketed under its own TUSCAN'S and Fashion & Joy brands, alongside the licensed Cole Haan brand. The company's operations are strategically organized into three principal segments: Retail, Manufacturing, and Property Investment. Beyond its primary merchandise, Sitoy's product range also includes travel luggage and professional accessories. The group further diversifies its activities through ancillary services such as advertising and marketing, office space investments, treasury management, and acting as a trade agency. It also directly operates its own network of shops, boutiques, and department stores. An active player in e-commerce, Sitoy facilitates online sales of leather goods, apparel, accessories, and general daily-use items. Its comprehensive retail and wholesale arm handles a broad array of fashion products, encompassing shoes, clothing, belts, stationery, eyewear, and bags. Sitoy boasts an expansive global market presence, distributing its offerings across Mainland China, Hong Kong, Macau, Taiwan, North America, Europe, and various other Asian and international regions. Founded in 1968, Sitoy Group Holdings Limited is headquartered in Kwun Tong, Hong Kong.

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